ArcSoft, a pioneer in advanced photo and video imaging technologies, today released its fast, high-definition transcoding system-- ArcVideo . It includes support for HEVC/H.265 and became the first developer supporting the HEVC standard in China.
HEVC stands for High Efficiency Video Coding. It was formally approved by the ITU in April of 2013. The HEVC standard improves and optimizes the video stream, encoding quality, and algorithm. For videos whose resolution is 1080p or higher, the compression ratio of HEVC is 50% higher than the current H.264/AVC standard.
The next generation of high definition (4K) is gradually surpassing 1080p to become the new favorite of the broadcasting industry. Despite the current production and projection equipment still remaining primarily at 2K resolution, it is unstoppable trend that 4K ultra HD will continue to take over in broadcasting circles.
HEVC’s superior compression technology is particularly suitable for ultra-high definition 4K and 8K video, and other ultra-high-speed video compression of 120fps and 300fps. Under similar conditions, HEVC is able to achieve the same video quality as AVC/H.264 but use only half the bandwidth.
In early October of this year, at the Beijing International Information and Communication Exhibition, ArcSoft demonstrated the technical functionality of HEVC for the first time. It attracted a large number of people from the communication, broadcasting, health care, and education fields.
ArcSoft representatives said that the ArcVideo encoding/transcoding system is the industry's leading encoding/transcoding solution, and it is an important step towards ultra HD successfully supporting HEVC encoding technology. The R&D team will continue to promote technological innovation to provide customers with better video quality.